Fail Fast? Continuously Learn with the Right Tools Instead
Major business changes may require rediscovering exactly who your customers are. With the right tools at your disposal, your business can...
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- Jan 26, 2022
Using Mobile Diaries To Understand Undecided Voters
Understanding undecided voters is the key to predicting elections, mobile diaries can improve the process.
- Jan 26, 2022
The Pitfalls of Personas in Design Research
How the misuse of this popular design tool can lead research astray by oversimplifying real life respondents.
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