Video Storytelling can serve your research needs
Vidlet designs every study around the client's business objectives, timeline, and budget – all with an understanding that you need to talk to the right people at the right time, in their environment.
An empathy study highlights the needs, pain points, and delights of a diverse group of customers or employees.
I need to understand the needs of Ostomy patients and understand how patients put together a personalized experience.
In one week, we conduct a study with 10 Ostomy patients. The patients explain how they configure their personalized Ostomy system and show us that system.
Concept testing allows for early customer input on designs, from low fidelity mock-ups to very refined prototypes.
I want to introduce a liquor popular in South America to the US market. I need access to young bar patrons and bartenders.
In four weeks, we interviewed 20 consumers about their liquor preferences. The deliverable included user understanding, taste tasting, naming, and visual concept testing.
A diary study provides continued interaction with customers over a period of time, allowing patterns to be identified.
I need to understand the experience of passengers in luxury cars in Germany and China to see the value of bundled features.
Over six weeks, we observed passengers in Germany and China in the daily commute to understand the usage of current comfort features and identified needs.