Oct 1, 2020Using Mobile Diaries To Understand Undecided VotersUnderstanding undecided voters is the key to predicting elections, mobile diaries can improve the process.
Sep 25, 2020The Pitfalls of Personas in Design ResearchHow the misuse of this popular design tool can lead research astray by oversimplifying real life respondents.
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Patricia Roller, CEO Oct 1, 2020 3 min Using Mobile Diaries To Understand Undecided Voters Understanding undecided voters is the key to predicting elections, mobile diaries can improve the process.
Patricia Roller, CEO Sep 25, 2020 3 min The Pitfalls of Personas in Design Research How the misuse of this popular design tool can lead research astray by oversimplifying real life respondents.
Patricia Roller, CEO Oct 1, 2020 3 min Using Mobile Diaries To Understand Undecided Voters Understanding undecided voters is the key to predicting elections, mobile diaries can improve the process.
Patricia Roller, CEO Sep 25, 2020 3 min The Pitfalls of Personas in Design Research How the misuse of this popular design tool can lead research astray by oversimplifying real life respondents.