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The Hose Drinker: A Customer Archetype Every Innovator Should Know
Sometimes a persona that may feel challenging is actually someone you should look to with understanding, you might just find big opportunities for innovations that resonate.
Patricia Roller
Jun 12
The Adaptation Tax: Helping companies spot the “You’re On Mute” moments before customers adapt to them.
When consumers settle for how a product or service currently works, or develop custom work-a-rounds companies often stop looking for improvements. But, when shown the truth in videos, companies can see the revealed opportunities and map a strategic plan forward.
Patricia Roller
May 5
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