Sep 25, 2020The Pitfalls of Personas in Design ResearchHow the misuse of this popular design tool can lead research astray by oversimplifying real life respondents.
Aug 11, 2020Virtual Moderated Interviews Have Overlooked the Participant ExperienceTips for Creating a Comfortable Virtual Interview Environment and Fostering Strong Insights
Jul 7, 2020The Way People Eat, Work, and Clean is Changing We examine how people's perceptions on eating out, working from home, and general cleanliness have changed in the past few months.