May 13, 2020What Adidas can learn from their customers. In Germany, Adidas deferred their rent payments, and consumers across the country have been voicing their outrage. Vidlet listened.
May 12, 2020No such thing as a "bad respondent," just bad screening. If Tom Hanks would sneak into a Vidlet study, we’d be able to catch him.
Patricia Roller, CEO Oct 1, 2020 3 min Using Mobile Diaries To Understand Undecided Voters Understanding undecided voters is the key to predicting elections, mobile diaries can improve the process.
Patricia Roller, CEO Sep 25, 2020 3 min The Pitfalls of Personas in Design Research How the misuse of this popular design tool can lead research astray by oversimplifying real life respondents.
Patricia Roller, CEO Oct 1, 2020 3 min Using Mobile Diaries To Understand Undecided Voters Understanding undecided voters is the key to predicting elections, mobile diaries can improve the process.
Patricia Roller, CEO Sep 25, 2020 3 min The Pitfalls of Personas in Design Research How the misuse of this popular design tool can lead research astray by oversimplifying real life respondents.
