Blog-let

The Pitfalls of Personas in Design Research

How the misuse of this popular design tool can lead research astray by oversimplifying real life respondents.

Virtual Moderated Interviews Have Overlooked the Participant Experience

Tips for Creating a Comfortable Virtual Interview Environment and Fostering Strong Insights

The Way People Eat, Work, and Clean is Changing

We examine how people's perceptions on eating out, working from home, and general cleanliness have changed in the past few months.