Vidlet’s technology and service offering are focused on true human-centered qualitative research and powered by robust video management to solve the problem: Most new products and services fail in the market.
Get It Right Fast
Traveling around the world to interview your customers or employees is expensive and impractical. At its core, Vidlet replaces in-person conversations with asynchronous mobile video interactions that are in context and
may have multiple engagements.
THE VIDLET ADVANTAGE
Our clients understand the importance of mobile video insights and urge others to embrace our platform for qualitative research.
What Clients are saying
McKinsey Partner and Design Director Mahin Samadani speaking at the Interaction Latin America conference in 2018.
201
23
18
17
projects completed
average # of
participants per study
average # of questions per interview
countries accessed
PROJECT Types
Vidlet designs a study around business objectives, timelines, and budgets, and with an understanding that you need to talk to the right people at the right time in their environment.
Timeline and price are driven by the ability to find participants including global reach and the number of participants you want to talk to.
Empathy
Studies
An empathy study highlights the needs, pain points, and delights of a diverse group of customers or employees.
Request
I need to understand the needs of Ostomy patients and understand how patients put together a personalized experience.
Delivery
In one week, we conduct a study with 10 Ostomy patients. The patients explain how they configure their personalized Ostomy system and show us that system.
Concept
Testing
Concept testing allows for early customer input on designs, from low fidelity mock-ups to very refined prototypes.
Request
I want to introduce a liquor popular in South America to the US market. I need access to young bar patrons and bartenders.
Delivery
In four weeks, we interviewed 20 consumers about their liquor preferences. The deliverable included user understanding, taste tasting, naming, and visual concept testing.
A diary study provides continued interaction with customers over a period of time, allowing patterns to be identified.
Diary
Studies
Request
I need to understand the experience of passengers in luxury cars in Germany and China to see the value of bundled features.
Delivery
Over six weeks, we observed passengers in Germany and China in the daily commute to understand the usage of current comfort features and identified needs.