Vidlet, a tech-enabled services company working with global 1000 companies, has appointed Charles Marcus to Vice President of Strategy and Business Development. Vidlet allows companies to easily engage with their customers to create better products.
Marcus brings a wealth of experience to Vidlet. For the past 12 years, he has been a leader at design and innovation firm, IDEO. Marcus’ experience with human-centered design gives him expertise and insight into the role of empathy in successful product development and marketing. “I’m excited about joining Vidlet,” said Marcus. “Today it’s crucial for product and marketing teams, not to mention senior leadership, to have a deep and continual understanding of their customers. Vidlet’s technology and services make it easy to develop rich insight and customer empathy—both of which translate to better ideas and decisions.”
Vidlet’s mobile app and platform allows companies to quickly ask questions of people anywhere in the world without ever leaving their desk. The answers are instantly uploaded to a secure platform where you can analyze and synthesize information in a fraction of the time of traditional qualitative research. The Vidlet team is experienced in design research and services: they recruit the respondents, write the questions, customize the app and platform for you and finally analyze and synthesize the information. The results are the same or better than traditional research quality at fraction of the time and costs.
“We are thrilled to have Charles join the Vidlet team,” says Patricia Roller, CEO of Vidlet. “He understands how technology can accelerate and broaden a company’s’ capabilities. The ethnographic research business is ready to be reinvented. Vidlet easily brings the voice of the customer to clients so they can create better products. We allow qualitative research to be affordable and reach global customers who can share their stories via mobile video.” Roller was the former Co-CEO of design innovation Company, frog design.
Based in San Francisco, CA and using proprietary technology, Vidlet replaces traditional qualitative research with a quick easy app and platform. It is revolutionizing the market research world.
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